NYFW FW2017 EPSON: DIGITAL COUTURE

By :- R. Anthony Morrison

Fashion & Style

One of the shows that caught our attention during NYFW was a presentation by Epson. It is not a company that the someone might think of when it comes to fashion but there in lies the surprise. Epson, is impacting the  global textile printing industry with some really creative innovation. On Feb. 7th, 2017, day before the official start of NYFW Epson hosted its third annual Epson "Digital Couture" Fashion event.  Celebrity guests included;  Dove Cameron, "Real Housewives of New York City" star Dorinda Medley, jewelry designer Karen Erickson, "Project Runway" season 1 winner Jay McCarroll,  with special guest DJs ASTR (Zoe Silverman and Adam Pallin). The theme of the presentation was "Textile Stories," 13 design teams from North and Latin America took advantage of Epson's cutting-edge textile printing technology to create a unique fashion presentation.

Designers included: Alexandra Polo and Miguel Moyano from Ecuador, Carlos de Moya from Dominican Republic., Daniel Barreria from Brazil, Daniela Hoehmann from Chile, Leonardo Mena from Mexico, Lindsay Degen from United States, Philadelphia University from United States, Ricardo Pava from Colombia, Sarah Richards from United States, Sarah Stevenson from Canada., Sonia Chang and Daniel del Barco from Costa Rica, Susan Wagner from Peru, and Venesa Krongold from Argentina. This presentation brilliantly showcased the amazing creative potential of fashion, and technology. Digital dye-sublimation and direct-to-garment technologies, are a relatively new trend in the textile industry. This process allows designers to alter textile designs, make color selections with the click of a mouse, and work on intricate details of their designns. Epson's SureColor® F-Series printers ensure an accurate representation of the designers vision.  The SureColor F-Series printers are high-speed, low-cost printers that produce sharp, vivid images and offer an abundance of rich colors, intense blacks, and smooth gradations printed flawlessly onto fabric It is very exciting to see these innovations occurring in fashion these days. When you see the designs up close and look at the fabric it is amazing to think that this was all done using Epson technology. That's what fashion is all about new innovation, new directions.

Share this Post :