By :- R. Anthony Morrison


David Tlale returned to Mercedes Benz Fashion Week to present his Spring 2014 collection. There are always challenges, and this season David Tlale met them all and overcame them. His collection exemplified craftsmanship and luxury. it is  a sense of craftsmanship that he is very proud of as it represents as aspect of his brand that is uniquely South African. it is something that he wants the world to know about. he beams as he talks about the detailing and bead work of his garments.

He is also focused on building his brand, especially in new York. With this collection to courts the woman he describes as the "David Tlale" woman. She is  elegant, sophisticated, and also a  woman with an edge. Among his models were; Anna Van Ravenstein daughter of the legendary Pat Cleveland, and Devyn Abdul winner of the FACE. As he continues to add to his roster of private clients he is confident that his brand will gain a following in New York. After the show he was kind enough to share some insights with POSH.


P : David what was the inspiration for this new collection?
DT: The collection was inspired by the fifties and the 80's . for a bit of an elegant kind of woman, but on the edge with pure sophistication focus on beautiful fabrications. You look at the brocades the silk  organza's and beaded fabric. the beaded fabrics are my pride and joy. it's what we pride ourselves on in South Africa, the craftsmanship, and you look at one of the jackets it's cascading , it has loads and loads of beads. it's really beautiful and it's been done back home and now brought to the global scene
p : So who is the woman in New York that would be wearing David Tlale, and what has been the reaction to your designs in New York?
DT : The woman that we are trying to create is a new David Tlale woman, she does exist but she hasn't been found in New York. So that is who we are trying to sell the products to and making sure New Yorkers appreciate what we do from South Africa. The reaction from New York, they are welcoming us slowly, we're growing. We have private clients that are ordering from us which means there is something going on.
P : How has your work changed since the first time  you showed  your designs at Mercedes Benz Fashion Week with the ARISE Collective?
DT : Wow, a lot has changed, the signature is maturing, lines are becoming cleaner they are more appealing to the New York girl we're trying to create  more than anything else is the quality of the fabrications that we choose that we  choose it's really mind blowing because that's what makes fashion. it's got to be luxury.
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