100% Clean Beauty and Wellness Brands that are Black-Owned

Beauty Skincare

There has been a major shift in the beauty and wellness industry when it comes to ingredients and what we want to put on and in our bodies. This is something we have begun to see particularly in the last decade, with a lot of major big-name brands going the ‘clean’ route and coming out with products that boast safe, clean, and vegan ingredients. However, there are many brands that have always stayed tried and true to maintaining 100 percent clean ingredients to truly honor our health and beauty.

If you are looking to pamper and treat yourself to products that soothe, nourish, and better every inch of you, then we’ve got you covered. There are so many amazing brands to turn to, so we’ve compiled some of our favorites. Here is a shortlist of some of our top 100% clean beauty and wellness black-owned brands.

itiba Beauty

This Caribbean-owned brand was started by Yoki Hanley, mom of 6. Her products offer rejuvenation and health to the skin with ‘Caribbean essence’. 100% plant-based, all of itiba Beauty products are handmade on St. Croix in the U.S. Virgin Islands. Nourish your hair and body with a variety of soaps, body butters, body polishes, hair serums, lotions, and body sprays. Give yourself a gift of clean beauty and pampering, shop now at itibabeauty.com!


Terra-Tory is an amazing skincare and wellness brand that caters to bringing skin nourishment and hydration with all clean products. This Caribbean-owned brand focuses a lot on skin afflicted with Eczema and hyper-sensitivity. Some superfoods that you may see in their products include papaya, plantains, and seamoss, so you can be confident that you are nourishing your body with the best of the best! They strive to promote healthy beauty and wellness, along with sustainable sourcing and production. If you have skin afflictions and are looking for products to soothe and nourish skin, check out Terra-Tory at terra-tory.com.


Frigg is a wellness brand created to soothe and nourish skin, hair, and mood with its line of clean and ethically made products! The main hero ingredient that can be found in their products is the hemp plant. Frigg was named after the Norse goddess of nutrition and wisdom, and their mission is to combat the stressors that can strip the body and mind of health. Say goodbye to dullness and give your body and mind a bit of magic at getfrigg.com!

Unsun Cosmetics

Unsun Cosmetics was created specifically with black women in mind. Tired of sunscreen options that left a pesky residue, Katonya Bordeaux founded this line of clean sunscreen products. The line boasts sunscreen, highlighters, and hand creams, all with a healthy dose of SPF. Fighting the harsh UV rays from the sun is essential, so if you are looking for a powerful SPF without the white cast residue, then we suggest taking a glimpse of these products at unsuncosmetics.com!

Hanahana Beauty

Founder Abena Boamah-Acheampong explains that the idea behind the creation of Hanahana Beauty was that she was tired of buying skin care products with too many unknown ingredients. This clean skincare and wellness brand looks to alter the global beauty industry, and one of their main ingredients, shea butter, comes from the Katariga Women’s Shea Cooperative in Ghana. Shop their lip balms, exfoliators, body bars, and body butters, for an all-natural treat that you can be sure, is made with clean ingredients and supports sustainable sourcing and hard-working women. Check them out at hanahanabeauty.com!

BLAC Minerals

Blac Minerals is a clean makeup brand founded by Merced S. Boyce. She got into action to create this brand when she failed to see an inclusive makeup brand with a shade range free of traditional toxic ingredients and additives that can usually be found in makeup. The end result is BLAC Minerals, makeup that boasts clean ingredients and a diverse shade of ranges to not overpower the skin, but rather complement it. Shop their blushes, highlighters, powders, primers, and more at blacminerals.com!

In this day and age, we want products that can nourish and enhance our bodies and moods without sacrificing clean and natural ingredients. To see clean beauty and wellness continuing to evolve and take shape into different accessible brands that practice sustainability and help empower the black community is truly amazing. These products are specifically made to pamper, aid, and complement the body, with reliable and sustainable practices.

The brands mentioned above are just a few of our favorites when it comes to pampering ourselves the right way, with ingredients that aren’t hard to pronounce or something we’ve never even heard of. Give yourself the gift of clean beauty and wellness, because it’s what you deserve!