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A$AP Rocky & Rihanna Pair Up For Fenty Campaign

The couple are ready to lip-lock with their fans in 2024!   In 2024, fashion and music are set to converge in a seismic way as trendsetter A$AP Rocky takes center stage in the highly anticipated Fenty

The couple are ready to lip-lock with their fans in 2024!

 

In 2024, fashion and music are set to converge in a seismic way as trendsetter A$AP Rocky takes center stage in the highly anticipated Fenty campaign. Renowned for his singular style and musical prowess, A$AP Rocky seamlessly steps into the limelight as one of the faces of Fenty, Rihanna’s avant-garde fashion empire. This dynamic collaboration transcends the boundaries of conventional celebrity endorsements, promising an electrifying fusion of A$AP Rocky’s distinctive urban flair with Fenty’s cutting-edge aesthetic. The groundbreaking campaign is on a mission to not only redefine fashion norms but set the tone for a new era of cultural influence.

 

@fentybeauty

#LuxBalm up in @A$AP Rocky’s palm, new collab with our fave mom @Rihanna 🤝♥️ This juicy, Barbados Cherry-powered lip balm packed with vitamin E + shea butter brings dry lips back to life with instant hydration 👄 It’s slim, slick n easily slips into your pocket, so you can keep it on you wherever you go ☝🏼 Cop it now at @sephora, @sephoracanada, #SephoraxKohls at @Kohl’s + the #fentyskin site 🛒

♬ original sound – Fenty Beauty

 

A$AP Rocky in Fenty, Where Music Meets Couture

 

A$AP Rocky and Rihanna have teamed up for a new unisex lip balm ad campaign with men lining up at Sephora! As Rocky says, the campaign is a new collab with his queen and encourages fans to go for the Fenty Skin Lux unisex lip balm. The two together are a powerful couple and their sense style takes on a whole new rhythm in this ad campaign.

In the now gone-viral ad, Rocky raps in part,“Flossy, glossy / Nah b—- this ain’t lip gloss / Lux Balm up in my palm / New collab with my baby mom,and is a clip from ‘Riot (Rowdy Pipe’n),’ Rocky’s 2023 single. Produced by Pharell Williams, the song will be included in “Don’t Be Dumb”, his fourth album, which currently has no release date set as of yet.

The campaign ad, posted on Rocky’s Instagram, has shots of him holding out the greyish tube and various shots of him wearing the Lux Balm Ultra Hydrating Cherry Lip Balm.

A$AP Rocky’s Beauty & The Beat

Rocky is not new to the world of fashion or ads and is featured in the Gucci Guilty fragrance ads, as well as Rihanna’s brand, Fenty Skin. So it is only a logical step when he decided to tap into his enormous influence and feature in the latest campaign.

Fenty knew for sure Rocky’s fans would jump on board with a slogan that reads: “juicy, Barbados Cherry-powered lip balm with vitamin E and shea butter that brings dry lips back to life with instant hydration.”

The fans did not disappoint, flocking online and to Sephora for the balm! Priced at $16, the lip balm has been an instant hit! It launched on Thursday, January 4, 2023, and sold out online by Sunday, 7th January! If that’s not the power of the Rihanna Navy, then what it?!

The Lip Balm Comes Packed With Exotic Ingredients

The already on-trend famous lip balm that has men all up in Sephora has several exotic ingredients, including Barbados cherry (Acerola). Acerola, commonly known as Bajan cherry, is native to Barbados, Rihanna’s birth country. The Barbados cherry is a source of national pride and cultural identity and is chock full of vitamin C. It is little wonder Rihanna shows some love for her homeland by infusing the extract into the lip balm. Sweet cherry seed oil moisturizes and nourishes your lips, making them soft and luscious.

Acerola is known to revive and condition lips, and the Barbados cherry is known to improve collagen production and reverse skin aging! No one should be surprised if it becomes one of the buzzwords in the beauty industry by the start of the summer. Fenty also says the balm contains murumuru, an excellent moisturizer rich in moisturizing agents and fatty acids.

The Mystery of Murumuru

Fenty may be on to another buzzword in 2024 with the murumuru from Brazil that penetrates deep into your lips for lasting hydration. Murumuru also prevents lips from drying and cracking. The balm also contains mango, shea and cocoa butter that “deeply hydrate, nourish and renew dry and chapped lips.” The Fenty lip balm is full of vitamin E that conditions and softens the lips, plus avocado oil that hydrates and soothes. The Lux balm is slim and, as the ad says, “Slim, slick and easily slips into your pocket.”

Fenty Continues to Embrace Diversity

Fenty Beauty continues to be all about value and embracing diversity. They are committed to providing high-quality cosmetic products that are safe, sustainable, and affordable for all women. In addition to their strong commitment to clean beauty, they are also highly eco-conscious. Overall, Fenty Beauty’s mission is to empower individuals to look and feel their best while positively impacting the world.

Are you ready to try the new Fenty Skin Lux unisex lip balm? Is it worth the hype? The lip balm is now available at Sephora, Sephora at Kohl’s, Sephora Canada, and the Fenty Skin website.

 

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Caribbean POSH is a platform dedicated to celebrating and empowering Caribbean women. Our mission is to highlight the achievements, talents, and resilience of Caribbean women, while providing a supportive community that encourages personal growth and success. Join us in creating a brighter future for all.

jbrin@caribbeanposh.com

Caribbean POSH is a platform dedicated to celebrating and empowering Caribbean women. Our mission is to highlight the achievements, talents, and resilience of Caribbean women, while providing a supportive community that encourages personal growth and success. Join us in creating a brighter future for all.

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