The Antigua and Barbuda Tourism Authority yesterday launched its global summer advertising campaign, which highlights the luxury and authenticity of the destination. The twin-island nation is looking to capture consumers’ hearts and minds in what is predicted to be a competitive market as consumers become more discerning and value-conscious with their vacation spending.
Each facet of the campaign images focuses on the word ‘AND’ to highlight the breadth and depth of the authentic travel experiences available on Antigua and Barbuda, as well as reinforce and reflect the strength of the product offering as a two-island nation.
Commenting on the campaign, Charles Fernandez, Minister of Tourism for Antigua and Barbuda says, “It was vital for us to launch a campaign for the summer which communicates our unique offering as a holiday experience and so we are delighted that this is reflected in the look and feel of our new digital and social advertising imagery.
It has all been carefully curated so that the consumer can be in no doubt that Antigua and Barbuda offers the perfect combination of luxury and value – experiences which create priceless memories within a relaxing and authentic environment.”
Every digital and social media asset of the campaign is set around four main image themes designed to illustrate the range of experiences available on Antigua and Barbuda. They are: ‘Enjoy Carnival’, ‘Stunning Islands’, ‘Gorgeous Beaches’ and ‘Gourmet Seafood’.
CEO of the Antigua and Barbuda Tourism Authority added “The campaign shows how much Antigua and Barbuda has to offer as a destination in a totally ownable and memorable way. The answer was in the name – and the logo. The ‘AND’ provides us with a vehicle to showcase the islands’ many sides – and say ‘why compromise when you can have everything?”
The campaign will be delivering millions of digital impressions, across the various source markets, and is designed to reflect all that Antigua and Barbuda has to offer in a distinctive and memorable way. The modern traveler is looking for luxury as well as authenticity and luckily on Antigua and Barbuda, they don’t have to make a choice as they can have it all!