With over 13 million streams last year, over 156 million YouTube views and currently 1.5 million + monthly Spotify followers, Protoje is at the forefront of an exciting resurgence of conscious Jamaican music and taking his sound worldwide. “Bout Noon” is the latest video from his anticipated album A Matter Of Time, out June 29, 2018.
Protoje says of the video, “The song speaks for itself and the message and mood is pretty straightforward. It speaks of sacrifice, time-apart from loved ones, and wanting to re-connect and spend time. With the video, we wanted to draw comparison to what it is like for so many persons in Jamaica who work late into the night trying to make ends meet, whilst thinking of those persons who are close to them. Personally, I love to drive through the city at night. I love to take in that energy and the vibe of Kingston at night, so that was very much in character for me.”