When Kristin Frazer launched Trèfle from her home in the British Virgin Islands in 2008, she wasn't simply creating a fashion label—she was introducing the world to a distinctly Caribbean vision of luxury. More than 17 years later, that vision has reached another remarkable milestone. This June,
Following the lift of COVID restrictions in the region, I pondered my next move as an entrepreneur. The concept of ‘pivoting’ had become like this new thing. Everyone was trying to figure out how to grow his or her business or start a new business.
Trèfle Designs has become an unstoppable international force thanks to Creative Director and owner Kristin Frazer and her aggressive approach to building her brand. For fifteen years, Kristin Frazer has been the creative director and driving force behind the success of Trèfle Designs. As the owner
The events industry is certainly bouncing back as the most commonly used phrase these days seems to be, "we outside". And we were certainly outside this past weekend in the British Virgin Islands. On the heels of the Festival Season in the BVI, the occasion
Over the last few days I’ve been reflecting on how long I’ve been following Kristin as a designer – recalling one of her early fashion shows. This cover story has been a long time coming. The day is now here and I leave the house