What is New at Fenty Beauty?

Beauty Make Up Skincare

Since the Barbadian singer, Rihanna, launched her makeup and beauty line in 2017, the fashion house has prided itself in its back-to-back, bomb new releases. From lip stains to full coverage foundations, Fenty Beauty products fly off the shelves even before they hit the stores. It is not surprising, because Fenty Beauty has carved a niche for its products and put itself forward as a customer-centric brand; it knows and meets the cosmetic needs of its buyers worldwide.

One thing that stands Fenty Beauty from among the influx of similar brands is their ability to ‘read the minds’ of their average customer. They offer a more personalized approach by giving the buyers a wide variety of options to choose from that is best suited to their skin color. Many other brands are yet struggling to grasp and implement this fully. Name the type of cosmetic product, Fenty Beauty would have it in colors that almost entirely blend in, while making you stand out.

As the singer and beauty icon doesn’t seem to be slowing her roll any time soon, this article will share the latest news, products, and releases that Fenty Beauty has to offer in recent times.

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Fenty Beauty had earlier announced that it would be launching a new skincare line by Rihanna that embodied the singer’s vision of a “new culture of skincare.” The rest of the skincare industry has been waiting excitedly for the launch, which finally came through on July 31, 2020. Fenty Skin by Rihanna was created because of her need for a skincare routine that was not confusing. She said in one of her pre-launch ads that she was tired of feeling confused about skincare, and so she decided to start her skincare empire. How cool is that?

For her, it’s all about creating a less stressful approach to skincare without the pressure that came with choosing the perfect routine. The products used by her skincare brand were inspired by her many global travels, where she decided to go for only the best ingredients for her skincare line. With the Fenty Skin launch, Rihanna shares her personal, simple, and natural skincare regimen made up of only three 2-in-1 products. These Fenty Skin Products, which she calls The Fenty Skin Start’rs, are 100% cruelty-free, to stay true to her need for safe, clean, and effective formulas that celebrate what our planet has to offer.

Her skin-care routine begins with the Total Cleans’r Remove-it-all Cleanser, a creamy cleanser with a lathery feel. It extracts oil, dirt, and makeup while still leaving the skin supple and soft. Next is the Fat Water Pore-Refining Toner Serum that revitalizes the skin. Its special target is the pores and black spots on the skin; it brightens and gives the skin a smooth feel for a younger and shiny looking skin. Lastly, comes the finishing touch, the Hydra Vizor Invisible Moisturizer Broad Spectrum SPF 30 Sunscreen. This product is a moisturizer and sunscreen that protects all skin types from harsh sun rays and leaves you with a soft glow.

These products are vegan-based, oil-free, earth-conscious, and packed with essential vitamins for healthy skin. The latest skincare brand is quite serious about taking the industry by the storm and has brought in the licensed esthetician and skincare expert Sean Garrett as the Fenty skin brand ambassador. The singer also has plans to bring in some more ambassadors to join the new family soon. Stay tuned!

Fenty Beauty – New Products and Releases

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There’s always something new at Fenty Beauty, and right now, there are more new releases that are simply a must-have. On this list, you would find beauty products that you cannot do without, even if you try to!

  • New Stunna Lip Paint Shade: The favorite, gorgeous lip paint is adding another shade to its collection. The Underdawg is a deep burgundy shade that is ideal if you’re looking to make a bold fashion statement. This lip stain has been out in the stores since 13th August.
  • Snap Shadows Mix and Match Eyeshadow Palette Now in ‘Wine’ and ‘Money’: The flattering eyeshadow collection now features new shades of colors. You can now shop this look with the latest Wine palette coming in rich neutrals shades. The Money palette comes in natural and bold greens for a unique look.
  • New Pro Kiss’r Luscious Lip Balm: Our personal favorite! This latest Fenty lip balm collection comes in four different shades: Cocoa drizzle, Latter lips, Pinch me, and a transparent Hint Hint.
  • New Mini Mascaras in Ivy League and Mi$$ Merlot: Fenty beauty now has its mascara in two mini bottles of different shades: Forest green and Deep burgundy, respectively. Quite handy for an on-the-go emergency.


Whether it is music or fashion or beauty and skincare, Rihanna pushes the boundaries in all that she does to give her best to her fans worldwide. We’re in love with her latest skincare brand journey and oh-so eager to see where Fenty Beauty will take us next.